01
brand dev
Brand development includes the conceptualization and creation of foundational branding elements, such as a business name, logo design, color schemes, mood boards and more. Prior to beginning, the Leo + Laine team will confer with the client to learn their inspiration and preferences for what they wish to see brought to life in their branding elements. Once this information is gathered and our internal research is complete, our designers get to work to reveal multiple concepts.
what's included?
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Mood boards
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2 -3 concepts + variations
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Multiple file types including vectors
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Icons and inverse color options
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Brand mock-ups
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Final brand guidelines feat. color codes + typefaces
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Unique brand fonts
Pricing: Starts at $3,650
02
content shoots
On brand photos and videos are recommended to generate strong, authentic visual content to use across your digital platforms. Each session with Leo + Laine will produce a full digital gallery including hundreds of hand-retouched images delivered within weeks of the shoot. Depending on needs, content may include brand personalities, products or both. Talent sourcing is also an option. Upon final delivery, clients own the rights to all content captured.
what's included?
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Up to 5 hours of shoot time
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Professional camera + iPhone video content
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Production book incl. timeline, shotlist, team + more delivered 2 weeks prior to shoot date
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Location/studio sourcing
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Prop recommendations/sourcing
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Model calls and talent coordination/sourcing
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100+ high-res JPGs delivered via online gallery
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Edited short-form video content
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B-roll videos
Pricing: $1,500 - $7,000 per session (includes travel)
03
websites
Leo + Laine provides website creation based off client needs. Pricing is based on the complexity of needs, as well as size of site. Capabilities include comprehensive website development, which includes the creation of all copy, content and design by Leo + Laine, and can be adjusted based on previously developed copy and graphics by the client.
what's included?
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Copywriting
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Web + visual design
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Organic search engine optimization
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Post-launch user-tutorial
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Optional ongoing maintenance + support
Pricing: Starts at $1,500
04
social media
Leo + Laine offers two ways to support your social presence: The Social Subscription or Full-Service Social Media Management. Both begin with strategy. The difference is how much execution and engagement we manage on your behalf.
what's included
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Defined content pillars aligned with your business goals
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Monthly content planning and strategic direction
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Custom static, carousel, and short-form video content delivered monthly
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Caption writing and hashtag guidance
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Strategic recommendations for photography, video, and platform trends
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Content delivered ready to post
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Ongoing strategic support with a monthly check-in
what you manage
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Posting and scheduling content
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Proactive engagement, including intentional outreach, relationship building, and connecting with like-minded accounts to grow community
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Responding to comments and direct messages
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Stories, tags, mentions, and day-to-day platform activity
Pricing: $950 per month with a 90-day commitment up front
05
email nurture sequence
Leo + Laine will conceptualize and create a workflow that serves as a lead magnet for your business. The workflow entails a series of emails that are conditionally sent based on user behavior; the overall goal of a lead magnet is to capture the interest of your followers or website visitors in hopes of converting a transaction (respective to your business).
what's included?
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Initial strategy of lead magnet
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Outline of conditional workflow
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Copywriting
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Design
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Setup and implementation
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Testing
Pricing: Starts at $2,500
06
e-newsletters
Leo + Laine creates cohesive-branded e-newsletters to highlight important company news, business highlights, product and service offerings and more. Created to be engaging and informative, e-newsletters will include creative copy and inviting design to draw in the readers and build an exclusive community around your brand. E-newsletters act as a tool to not only educate but also, act as a gateway to your website and other social platforms. Internal client effort alongside external marketing tactics may be required separately to guarantee subscriber growth.
what's included?
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Initial strategy and content outline
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Copywriting
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Design
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Setup and implementation
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Testing
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Analytics tracking