01
brand dev
Brand development includes the conceptualization and creation of foundational branding elements, such as a business name, logo design, color schemes, mood boards and more. Prior to beginning, the Leo + Laine team will confer with the client to learn their inspiration and preferences for what they wish to see brought to life in their branding elements. Once this information is gathered and our internal research is complete, our designers get to work to reveal multiple concepts.
what's included?
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Mood boards
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2 -3 concepts + variations
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Multiple file types including vectors
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Icons and inverse color options
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Brand mock-ups
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Final brand guidelines feat. color codes + typefaces
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Unique brand fonts
Pricing: Starts at $2,650
02
content shoots
On brand photos and videos are recommended to generate strong, authentic visual content to use across your digital platforms. Each session with Leo + Laine will produce a full digital gallery including hundreds of hand-retouched images delivered within weeks of the shoot. Depending on needs, content may include brand personalities, products or both. Talent sourcing is also an option. Upon final delivery, clients own the rights to all content captured.
what's included?
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Up to 5 hours of shoot time
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Professional camera + iPhone video content
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Production book incl. timeline, shotlist, team + more delivered 2 weeks prior to shoot date
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Location/studio sourcing
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Prop recommendations/sourcing
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Model calls and talent coordination/sourcing
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100+ high-res JPGs delivered via online gallery
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Edited short-form video content
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B-roll videos
Pricing: $1,250 - $5,000 per session (includes travel)
03
websites
Leo + Laine provides website creation based off client needs. Pricing is based on the complexity of needs, as well as size of site. Capabilities include comprehensive website development, which includes the creation of all copy, content and design by Leo + Laine, and can be adjusted based on previously developed copy and graphics by the client.
what's included?
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Copywriting
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Web + visual design
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Organic search engine optimization
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Post-launch user-tutorial
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Optional ongoing maintenance + support
Pricing: Starts at $1,500
04
social media
Leo + Laine will define a complete content strategy for your preferred social platforms. The strategy will include defined content pillars based on your business goals, and strategic recommendations for the use of photography and video based on high-performing industry trends and content based on the relevance to your business. Our team creates and manually posts social media content on agreed-upon platforms and frequency.
what's included?
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Content pillars
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Updated profile assets (covers, profile photos, bios)
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Static, carousel, short and long-form video posts
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Hashtag strategy and management
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User-friendly access to scheduling program to review and approve posts, collaboratively
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Responding to comments, messages as able
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Sharing stories, checking tags, mentions + DM requests
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Quarterly analytics tracking + reporting
what we manage
Pricing: Starts at $960/month with an initial setup fee of $1,000
05
lead magnet
+ workflows
Leo + Laine will conceptualize and create a workflow that serves as a lead magnet for your business. The workflow entails a series of emails that are conditionally sent based on user behavior; the overall goal of a lead magnet is to capture the interest of your followers or website visitors in hopes of converting a transaction (respective to your business).
what's included?
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Initial strategy of lead magnet
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Outline of conditional workflow
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Copywriting
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Design
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Setup and implementation
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Testing
Pricing: Starts at $2,500
06
e-newsletters
Leo + Laine creates cohesive-branded e-newsletters to highlight important company news, business highlights, product and service offerings and more. Created to be engaging and informative, e-newsletters will include creative copy and inviting design to draw in the readers and build an exclusive community around your brand. E-newsletters act as a tool to not only educate but also, act as a gateway to your website and other social platforms. Internal client effort alongside external marketing tactics may be required separately to guarantee subscriber growth.
what's included?
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Initial strategy and content outline
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Copywriting
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Design
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Setup and implementation
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Testing
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Analytics tracking
Pricing: $1,000 each (volume discounts offered)
07
paid ads
Leo + Laine will spearhead the development of paid social media ads, including creative development, caption writing, audience targeting and streamlined implementation across Facebook and Instagram. The cost of one paid ad includes a minimum $250 ad budget, as well as Leo + Laine’s creative and management time.
what's included?
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Initial content strategy
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Copywriting
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Design
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Constructing + publishing ad using Meta
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Determination of target audience
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Analytics tracking
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$250 ad budget
Pricing: Starts at $1,250
